Do you or someone you love struggle with healthy eating and/or suffer from body dissatisfaction?
If you said yes, it’s absolutely not your fault. It’s diet culture’s.
Let’s break down two major drivers of these challenges:
- You compare your body to health and fitness culture’s perfectionist and unrealistic body ideals.
- You’re stuck in “diet culture” (which created these body ideals) that profits off selling you the latest greatest eating plan, shakes, programs to maintain or “fix” your body, under the guise of wellness.
This can lead you to a lifetime of feeling like you and your body are not enough - regardless of your size or shape.
And it all seems perfectly normal, and is considered the way to take care of your “health.”
It’s a helluva business plan - keeping you coming back for another “hit of success” (= pounds lost) despite research showing you it’s temporary (unsustainable) for 95% of us. In fact, by 2023, the worldwide weight loss industry profits are expected to reach $278 billion.
Again, I repeat, it’s not your fault. It’s the culture we live, eat, move and breathe in and we’ve been passing these messages down for generations, thus keeping us stuck in:
The Vicious Body Hate/“Diet” Restrictive Eating Cycle:
START: You “feel” unhealthy, dislike your body, feel “fat”, and/or you’re told to lose weight for a variety of reasons.
RESTRICT: You choose one of the restrictive eating plans du jour. During this time, you may experience “feeling better” and/or losing weight but at some point either during, at the end of the 21 or 30 days, or months later when you’re trying to “sustain” it, you experience…
DEPRIVATION: the “diet/restriction” fatigue, backlash. This is when cravings kick in for certain types of foods (such as carbohydrates), “forbidden” foods (your favorite dessert) or you just feel hungry and simply want more food. Which leads to…
GUILT: You feel like you’ve “cheated,” “given in,” “fallen off the wagon” “don’t have the willpower” - you judge yourself as the failure, not the approach. You may regain weight, or for many of you who’ve been stuck in this cycle for years and years, even more weight than when you began. (Studies show that up two-thirds of us will regain more weight than lost).
💣TRUTH BOMB: Did you know that “diets” and restrictive eating can actually be the cause of perceived eating challenges such over-eating, intense cravings, bingeing and emotional eating? (Ironic, huh - as we often go to these plans to “fix” these “problems.”)
REPEAT: At some point (next year, next month) you begin again with another round of your “favorite” eating plan or you try a new one that promises you that you will be part of the 5% of people (the 🦄 unicorns) that can change your body size permanently - sustain it. Remember, we’re not all supposed to be the same size and that health and body weight are a complex subject (see my article ⬇️ to learn more).
The good news is that there’s a way out of this madness.
But I’ll be honest with you, it’s not a quick fix. But worth it - if you finally want to have a healthy relationship with food and feel good in your body.
What you can do instead:
- Clear out toxic cultural body weight centric health messages. Re-educate yourself and learn more about how health can come in different sizes and shapes and that your health is impacted by far more than what you eat and how you move. It’s eye-opening and liberating! To learn more, come on over to my blog and read: Size or shape doesn’t define your health
- Practice “true” self-care from this new space. Allow your body to be the size and shape it wants to be when you’re nourishing it without restriction, moving in ways that bring you joy and living your best life (instead of allowing “diet culture” to be the life thief that it is - taking away your precious time, energy, health and happiness). Want to learn more about how you can learn to eat intuitively and yes! take care of your health? Check out: Intuitive Eating: Do you need to relearn how to eat?
What to learn more?! Reach out, I’d love to hear from you. Tanya